The Ultimate Marketing Guide for Cannabis Brands

General manager Geoff Ostrove of Pharmer’s Market Oregon, powered by 240L Holdings, contributes his marketing knowledge to an article on Cannabis Regulator about growing your brand through various obstacles unique to the cannabis industry.

“The best strategy that I have found for marketing cannabis brands is to collaborate with the non-cannabis businesses within the communities in which your customers are from,” Geoff Ostrove, General Manager, Pharmer’s Market Oregon, powered by 240L Holdings, said. “Organize events with local music venues, partner with restaurants on special dinners, and support local nonprofits. Make your customers feel like supporting your brand means supporting their community.” 

Look for events that converge with your demographics, get a branded EZ-Up style tent, and pick your spot. For the cannabis industry, events like reggae concerts or EDC-style events are usually great crossovers, according to Robichaud. The smart brands are not only attending/sponsoring cannabis-specific gatherings, but they are also reaching out at concerts and other non-industry events to gain more traction.