Illinois Women in Cannabis 10th Anniversary, Marketing in Cannabis Panel feat. 240L Marketing Director

240 Logistics’ Director of Marketing, Annelise Orthey, joined Illinois Women in Cannabis for a special panel on 'Marketing in Cannabis,' during their 10th anniversary two-day conference, sharing insights on building standout brands, engaging diverse consumer groups, and navigating industry regulations. Orthey discusses key strategies for differentiating in a competitive market, along with innovative approaches to both digital and traditional channels unique to cannabis.